Hendrik KerstenPLANNING AND LOGISTICS
EDUCATION: International Business, Lancaster University, UK
WORK: Marketing Project Manager, Microvention
Hendrik is no stranger to the Yukon Territory, having led a 34 day expedition there in 2012 and spending three months in a musher’s camp. This experience greatly strengthed his expedition planning and organisational skills, which will be put to the test in leading the practical element of this expedition.
His ability to ground his dreams and turn them into successful projects is what makes him an invaluable addition to this duo.
- Leader of Klondike Gold Express Expedition: A 550km trek over 34 days, navigating the Old Dawson Trail.
- Three months in a musher’s camp, training a young team of dogs for the next 1,600km Yukon Quest race.
Matt LazenburyMEDIA AND MARKETING
EDUCATION: Entrepreneurship & Management, Lancaster University, UK
WORK: Digital Marketing Strategist, Overthrow Digital
With 8 years web design and 3 years digital marketing experience in a London based agency, Matt is the ideal candidate to create and execute the post-expedition marketing plan.
The skills and expertise which will be most valuable to this expedition are Matt’s specialism in social media and content marketing strategy.
- A 4,000km hitch-hike from England to Istanbul, through 10 countries.
- Ski touring and survival skills expedition in the French Alps.
- Two competitive yacht sailing expeditions with the British Army around the waters of Germany and the Danish Fjords.
Track24 is a leading global provider of GPS tracking solutions for military and government organisations. We’ll be using their Whisper device which is the latest handheld GPS system of its kind, offering us the ability to be tracked, transmit emergency alerts and even utilise its text messaging capability to keep in touch with the outside world.
Carinthia is a Austrian brand specialising in the manufacture of expedition garments and equipment for extreme cold weather conditions. Using advanced and patented technologies and 100% European manufacturing instills within us complete confidence in this equipment will be perfectly suited to our expedition.
Used for hundreds of years by skiers of the Altai Mountains in the northen Asia, these skis are blend perfectly the functionality of skis and snowshoes. They are handmade and offer everything off-piste skiers need to move through the dense forests, climb and descend mountains and cross frozen lakes. Short and wide, these skis afford exceptional manoeuvrability.
Rab is a British company founded in 1981 by Rab Carrington with an ethos to produce equipment and clothing for the most extreme conditions in the world. Few can rival the quality of Rab’s products and we have absolute confidence that they will protect us on our expedition.
Steger Mukluks are the go-to winter boots of choice for many cold weather explorers. Made from soft moose and caribou hide by the Inuit, they are extremely lightweight and their soles ensure there is no humidity in the thick boot liners.
The PowerPot is the most efficient and high-powered device of its type available on the market. Using thermoelectrics which converts to a 5W output, we can use this to charge our numerous devices batteries while we simply go about our daily routine of cooking and boiling water.
Aventure Nordique is a French online retailer specialising in the sale of expedition, hiking and outdoor sports equipment. The expertise of Regis, the company’s founder, has and continues to be extremely helpful in making sure we have the right equipment and are able to optimise its use. They are based in Grenoble.
Air North are the most widely used commercial air service in the Yukon. The team at Air North helped us return safely and comfortably from Old Crow back to Whitehorse.
Live events in schools are a very effective means to achieve our ultimate goal, to inspire and educate young adventurers.
Based on the success of those run by Hendrik through Marche Ou Rêve, these events aim to inspire kids in French and English schools, engage them in important issues, and challenge them with simple daily tasks to reinforce what they have learned.
We hope to awaken within them their adventurous spirit and help them change their attitude in a positive way towards their environment, community and each other. We believe that stories and values of the First Nations communities hold keys to helping us here in Western Europe address some of the issues affecting our lives.
The website will be a central hub which is home to the documentary, an online shop for the book and other products, and information related to the expedition.
Furthermore, a blog, email newsletter and key influencer outreach program will help the website become a valuable portal of advice and other content for young adventurers, promoting an increasing volume of web traffic and a growing a loyal community.
Various scenes from the documentary will be sliced up and promoted to relevant online websites and communities in order to raise awareness of the expedition.
As a result of our partnership with Le Grand Bivouac, we also have the opportunity to screen the documentary at a festival in 2015 to thousands of adventurers and outdoor pursuitists.
LET’S MAKE THINGS HAPPEN
We want to work with you. Whether you’re a educational institute, organisation or just someone with an idea, we’d love to talk.
We’re available for:
- 1-2 hour interactive educational workshops, using our personal tales of adventure to engage kids around the subjects such as environment and sustainability.
- Corporate keynote presentations, applying our experience in military-style expedition planning, effective team work under extreme conditions and managing high levels of risk to a relatable business context.
- Like our website? We built it ourselves, and can help you build your own. Just send us a message with the details and we’ll arrange a chat.
HOW TO REACH US
Simply scroll down to the bottom of the page and send us a message using our spiffy contact form. We’ll do our best to get back to you within 24 hours.